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This template will help create an Executive Summary suitable for submission.
The Executive Summary is not to exceed 2000 words.
Proposed Product/Service
- Description of value proposition and features
Target Market
- What market needs does the product/service address?
- Who is the target customer?
- Estimated size and value of market (current and projected)
Competitive Landscape
- Overview of competitive landscape
- Describe the intellectual property associated with the business
- What are your competitive strengths?
- Describe your competitors' strengths and weaknesses
- What are the barriers to entry?
Plan for Execution
- Current status of project (i.e. design, prototype, etc)
- Amount and uses of seed funding required
- 3-year financial projections
- Milestones for the next 6-12 months
- Background information on founding team (Note: Please do not reveal the names of the individual team members in the document)
Risk Analysis
- Describe any risks/challenges inherent in the proposed plan
- How do you intend to mitigate these risks and meet these challenges?
Revenue Model
- How your company plans to generate revenue.
For a more thorough understanding of how your team's business concept will be assessed, please review the evaluation plan.
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