Requirements: Executive Summary
Deadline: 5pm 20 December 2009
Teams are required to submit a detailed description of the business concept, its potential market, and likely competitors. These business overviews are read by capitalists, entrepreneurs, and industry experts, who rank the feasibility of the proposed businesses.

Initially, each team submits an Executive Summary of 2,000 words or less. Please refer to the Business Overview Template which indicates key items that must be addressed. This business overview focuses on developing a more thorough understanding of the relevant issues the business will face. Some of these include competitive strengths, barriers to entry and high level financial projections. These and other key questions must be answered as you develop a more detailed plan including information about operations and management.

Start of Submissions
No submissions will be accepted before 5:00pm (UAE time) on December 8th, 2009.

Registration Deadline
Registration will close at 5:00pm (UAE time) on December 20th, 2009. Following this date, new teams may no longer register to become new participants in the competition.

Submission Deadline
Submissions must be uploaded by 5:00pm (UAE time) on December 20th, 2009.

What to Submit
Submit an executive summary (i.e. business overview) of no more than 2,000 words.  Please refer to the Business Overview Template which indicates key items that must be addressed in the business overview, including:

• Target market
• Proposed product/service
• Competitive landscape
• Plan for execution
• Risk analysis
• Financial statement

Please note that this submission is not yet a full business plan. Rather, it is an opportunity to focus on the product, the market and the competition. The 2,000-word limit will be fully enforced with possible disqualification for those who do not comply. OPTIONAL: You may also include up to two pages of exhibits beyond the 2,000-word limit; this limit will also be fully enforced.

No team members names should appear anywhere on your submission to CERT|Wharton EPIC. This allows us to ensure impartiality in the judging process; this rule will be fully enforced with possible disqualification for those who do not comply.

How to Submit
Once your team has registered for the competition, your team is able to login, and submit your executive summary. Only Adobe Acrobat files may be submitted.

Judging Criteria